Who is Heinrich Hispanidad?

THE TEAM
Heinrich Hispanidad is a true team of multicultural, bilingual marketing professionals. We come from different cultures and have different perspectives, so we live what we preach to our clients. We are strategic communications experts with the talent to segment, identify and target your audience ... and then reach them with measurable impact.

We are the Hispanic market.

THE HISTORY
Heinrich is a Colorado-based company with 30 years of experience in marketing and advertising for local, national and international accounts. Hispanidad is a division of Heinrich, providing integrated marketing services to reach the growing and profitable Latino market in the U.S. Also within this division, is Heinrich México, established in 1994 to serve the needs of our clients in México and Latin America.

We don't just dabble in this stuff. We have always been a dedicated Hispanic marketing agency. Founded in 2000, Heinrich Hispanidad has been a driving force in helping diverse companies understand the nuances and profit from this rapidly growing segment.

Whether you are new to the game, or a relatively sophisticated player looking for a fresh start, we know how to make your message as powerful as possible.

INDUSTRY EXPERTISE

Laura Sonderup is the Director of Hispanidad, a full-service Hispanic advertising agency headquartered in Denver, Colorado.

As Director, she determines optimal communication strategies and manages the development and execution of marketing messages targeting domestic Hispanic consumers. In addition, Laura coaches a number of regional and national organizations in cultural competency curriculums, including the Colorado State Patrol; Colorado Department of Transportation; North Dakota Department of Transportation; Utah State Highway Office; National Highway Traffic Safety Administration; and the U.S. Army National Guard.

Laura is a recognized expert in Hispanic marketing and is frequently featured as a speaker at national and international conferences. Her writings on the subject have been featured in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine. The American Bar Association recently published her article "The Business of Immigrant Markets: Providing Access to Financial Services" — a guide to understanding the legal ramifications of serving undocumented individuals within the financial services industry.

She serves on the Board of Directors of The Chamber of the Américas, the Board of Advisors of U.S. Travel Professionals of Color and is a Board member of the Direct Marketing Association's Directo Council. She is an active member of the Denver Hispanic Chamber of Commerce, Colorado Business Committee for the Arts (CBCA), The Rocky Mountain Direct Marketing Association (RMDMA) and the Association of Hispanic Advertising Agencies and is a Latino youth mentor with Metro Volunteers.

Speaking Topics:

"Wagering on a Winning Campaign: A Case Study on Successful Hispanic Direct Response Marketing" (case study)
"¿Español o inglés? Understanding Language Preferences in the Hispanic Market"
"Reaching Out to Minority Communities: Developing Effective Safety Communication Plans"
"Marketing Financial Services to Immigrants"
"Getting the Message Right: Culturally-Relevant Creative for U.S. Hispanics"
"Hispanic 101: Marketing to a Vibrant Community"
"Developing Brands that Resonate with Hispanics" (case study)
"Occupant Protection in the Hispanic Community"
“Diversity 101: Exploring the Nation’s Changing Demographics”

Previous Speaking Engagements:

Wyoming Society for Human Resource Management — Cheyenne, WY
- September 2009

National Highway Traffic Safety Administration (NHTSA) Region 8 Meeting — Denver, CO
- May 2009

Denver Chamber of Commerce — Denver, CO
- May 2009

Colorado Association of Hispanic Real Estate Professionals (CAHREP) Annual Conference — Denver, CO
- May 2009

University of Denver Marketing Roundtable — Denver, CO
- March 2009

23rd Annual Educational Travel Conference — New Orleans, LA
- February 2009

Zero Fatalities Safety Summit — Salt Lake City, UT
- October 2008

ECRM Marketing Hispanic and Specialty Food — Phoenix, AZ
- August 2008

The Conference Board — San Diego, CA
- July 2008

Lifesavers 2008 National Conference on Highway Safety Priorities — Portland, OR
- April 2008

9th World Conference on Injury Prevention and Safety Promotion — Mérida, Yucatán, México
- March 2008

SRI Marketing to U.S. Hispanics and Latin America — Miami, FL
- January 2008

Center for Financial Training Western States — Denver, CO
- July 2007

The Direct Marketing Association (DMA) Directo Council Conference on Hispanic Marketing — New York, NY
- April 2007 - Conference Chairperson and Presenter
- April 2006
- April 2005
- April 2004
- April 2003

Colorado State Patrol Quarterly Conference — Glenwood Springs, CO
- March 2007

Travel Professionals of Color International Travel Conference — Las Vegas, NV
- March 2007 - March 2006

Chamber of the Américas Annual Conference — Panama City, Panama
- February 2007

The Business of Gaming — Las Vegas, NV
- February 2007

American Banker's Association Conference — Tampa, FL
- February 2007

The Direct Marketing Association (DMA) Directo Council Conference on Hispanic Marketing — Long Beach, CA
- August 2006 - Conference Chairperson and Presenter
- August 2005

BAI Best Practices in Bank Marketing Conference — Palm Springs, CA
- February 2006

National Grocers' Association Conference — Las Vegas, NV
- February 2006

National Society of Hispanic MBAs Conference — Cincinnati, OH
- October 2006

Colorado Department of Agriculture Annual Marketing Conference — Denver, CO
- April 2006

Asociación Mexicana de Agencias de Investigación y Opinión Pública Annual Conference — Mexico City, Mexico
- November 2005

Colorado Scientific and Cultural Facilities District (SCFD) Annual Conference — Denver, CO
- October 2005

TechMecca — New Orleans, LA
- July 2005

U.S. Army National Guard Recruiting Conference — Denver, CO
- December 2004

Advertising Agency International Network Annual Conference — Knoxville, TN
- May 2004

United States Department of Energy — Golden, CO
- May 2004