ARTICLES/IN THE NEWS

As the importance of Hispanic marketing continues to expand, so does the media's interest in this vital topic.

The writings of our Managing Director, Laura Sonderup, have been featured in a wide variety of publications, including USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine. Likewise, some of the nation's top magazines and newspapers have sought out Laura's opinions on topics ranging from immigration to marketing to politics.

Read some of the articles written by Laura Sonderup:

Hispanic Marketing

Immigrant Banking

Future of Franchise

¿Español o inglés? Understanding U.S. Hispanic Language Preferences

Hispanidad media coverage:

Hispanic Youth Treads a Difficult Path

Debunking Myths of the Latino Market

U.S. Marketers Speaking the Same Language as Hispanics

Questions for Hispanidad

Hispanic Market isn't One-Size-Fits-All