CLIENT NAME
National City

TIMING
Summer of 2008

CAMPAIGN SUMMARY
Each year, National City actively participates in Chicago's Puerto Rican Day Festival as a means of demonstrating their support for the city's diverse Hispanic population.
To celebrate this unique group, National City designs and distributes a t-shirt and bumper sticker for distribution at the festival.

This year's design incorporates famous landmarks from both Chicago and San Juan while connecting the two cities with the Puerto Rican flag.

TARGET AUDIENCE
Festival attendees

OBJECTIVE
Generate awareness of National City, and its diverse group of products and services, with Hispanics in the Chicagoland area.