Hispanic Marketing Portfolio

Marketers cannot simply transfer directly to the U.S. Hispanic market the conceptualizations or marketing strategies that work with the general market. Many factors — historical, contextual, cultural, demographic, financial — place Hispanic consumers in a different category.

It takes precision, insight and experience to design for Hispanic consumers and because ethnic identity is a perpetually controversial issue, the question of how to effectively address Hispanic consumers without causing offense is one that many marketers are asking themselves.

So... what does "good" Hispanic marketing look like?

Here are three examples of Hispanic marketing produced by Hispanidad:

CDOT

The objective of this campaign was to develop and implement an integrated media relations and communication campaign including paid and earned media to draw attention to the importance of seatbelt usage, within the targeted demographic.

Read the full case study here.

National City

The objective of this campaign was to generate awareness of National City, and its diverse group of products and services, with Hispanics in the Chicagoland area.

Read the full case study here.

First Bank

The objectivities of this campaign were to help FirstBank gain Hispanic market share by driving qualified traffic to bank, resulting in a new retail customer relationship, and to increase the number of accounts opened at FirstBank by Hispanics by 15% over previous year.

Read the full case study here.