Hispanic Marketing Portfolio

Marketers cannot simply transfer directly to the U.S. Hispanic market the conceptualizations or marketing strategies that work with the general market. Many factors — historical, contextual, cultural, demographic, financial — place Hispanic consumers in a different category.

It takes precision, insight and experience to design for Hispanic consumers and because ethnic identity is a perpetually controversial issue, the question of how to effectively address Hispanic consumers without causing offense is one that many marketers are asking themselves.

So... what does "good" Hispanic marketing look like?

Here are three examples of Hispanic marketing produced by Hispanidad:

CDOT

FirstBank

Pinnacol Assurance

WYDOT